Thursday, December 07, 2006
This sounds rather Singaporean but it could be a possiblity
The newspaper advertisement read:
Invitation
Starbucks' Christmas
Open House 2006
Come down to any Starbucks Coffee Store
7th December 2006 (Thursday)
5pm - 7pm
and enjoy your favourite Starbucks beverage* on us.
Yes, it's on the house!
Make a donation of your choice and 100% of the proceeds will go to The Salvation Army.
Come and enjoy your Starbucks beverage* on us and make a difference to our community
*One redemption per customer - Tall-sized beverage only - Bottle beverages not applicable - Event only in Singapore
The possible scenerios:
One, the crowd comes pouring in at 5pm and immediately dies off at 7pm sharp.
Two, a customer at the counter exactly at 4.59pm tells the counter staff to wait for another minute before taking his/her order.
Three, a customer who loves coffee brings his/her five-year old child and the toddler to the counter to redeem one Starbucks beverage each.
Four, a customer who comes in at 7.01pm tells the counter staff that she has been waiting since before 7pm and therefore is entitled to the invitation.
Five, a customer comes in at 8pm proudly tells the counter staff that the spirit of Christmas transcends across the limitations of time and thus should have a free cuppa on the house.
Six, a customer who is distinctively Singaporean tells the manager that he/she should be entitled to more than one free cuppa since this event is a Singapore event and hence foreigners and all other foreign talents should deserve less.
Seven, a customer who is distinctively NOT a Singaporean tells the manager that he/she should be entitled to more than one free cuppa since Starbucks is NOT a local brand. It's foreign!
Eight, entrepreneurial Singaporeans make a bee-line at 6.50pm for these free coffee and start selling them at 7.01pm not too far away from Starbucks at a lower cost than what Starbucks would charge for something similar. Ka-ching!
Nine, in all spirit of merry-making and Ho Ho Ho, few actually remember to donate the money they would have to pay for their coffee to The Salvation Army.
The above-mentioned scenerios are purely unintentional and come from the perspective of a non-coffee lover.
posted at 10:34